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MobiMark sponsored the publishing of Mobile Marketing, a book by Alex Michael and Ben Salter

It has not been very long since the times when only a few people knew about mobile marketing. And half of those rare people hardly distinguished such marketing from classical mobile content services. The other half of those aware were Mobile Marketing Managers themselves, who were assuring others that “Tomorrow will see the need for both us and our services!.” There were not even any mobile marketing books available in Russian. When a book would finally be published, people would get the unique opportunity to study foreign experience and understand the effectiveness of using it in the short term in the Russian market.

Mobile Marketing keeps winning the hearts of marketing managers employed by not only international, but also by national companies. The overall “mobilization” of countries, significant growth in the quality of services, and the extension of the range of available technologies and mobile services have together become more than persuasive arguments: a branded image, JAVA-games, interactive SMS services, and other new services have become items on advertising budgets in a number of companies. Nevertheless, there are still many unanswered questions.

“By supporting the publishing of this book, we were looking for simple and interesting tips from the authors, showing how they helped marketing managers to find answers for resolving hot issues that arise when working directly in mobile marketing campaigns: how to successfully implement projects based on wireless technologies, what functionalities they provide, and what tasks may contribute to decisions on how to achieve maximum efficiency when working with target audiences, and in general how the target audience of a brand is open to interaction,” commented Anton Mordvintsev, the Commercial Director of Mobimark.