The purpose of this joint promo-event of Aqua Minerale (Pepsi Co.) and Aeroflot was that of increasing Aqua Minerale brand sales, heightening brand awareness for both parties, and promotional support of the Aeroflot Bonus program.

Project specifics:

Participants of the event, which was conducted under the slogan “Your Ticket to Europe with Aqua Minerale,” were offered bonus miles from Aeroflot as well as the chance to win the grand prize: a gift certificate for a ticket to any country in Europe!

Within the framework of this project, MobiMark's team delivered its promotional solution, creating a colorful promotional site with a WAP-page at www.aquaminerale.ru, as well as providing technical support for the event, including SMS-support.

Conditions for participation in the event were very simple: to join the event and have a chance of winning the grand prize, one needed to first buy a 0.6, 1.25, or 2 liter bottle of Aqua Minerale with a special label bearing the slogan, “Your ticket to Europe!” Under the cap of each bottle there was a unique code that needed to be registered at the official site of the event, at www.aquaminerale.ru, or by sending an SMS-message to the number 5767. The grand prize (a gift certificate for an airline ticket to any country in Europe) was raffled off every week amongst all registered participants of the event.

In addition to the opportunity to win a gift certificate for tickets, the organizers decided to further entice participants by offering something so everyone could receive a prize: miles in the Aeroflot Bonus program. After registering their codes, participants who had additionally filled in the questionnaire at www.aeroflotbonus.ru automatically received 1000 miles as a gift, and were also signed up for the Aeroflot Bonus program. But that was not the end of the story; it was also possible to accumulate additional miles: participants only needed to register 5 more codes for that. Thus, by doing this, a participant could gain a second 1000 miles. After a participant had 2000 miles on his account, he would receive an Aeroflot Bonus card registered in his name. Aeroflot Bonus miles can be used to receive premium tickets and upgrades, as well as to pay for various services of program partners.