MobiMark provided Bluetooth-support for promotion of the cosmetics brand Biotherm in the Rive Gauche store in Tverskoy Passage (Moscow).

Project specifics:

Bluetooth-support was designed to attract visitors to Biotherm's stand and increase target audience loyalty to the brand by offering free content.

The MobiMark project team developed the system for the event, POS-materials, mobile content, while ensuring the production of branded roll-ups and the installation of Bluetooth transmitters.

Branded roll-ups were placed at the entrance to the Rive Gauche store. Interested visitors just needed to switch on Bluetooth service on their phones and download «a nice compliment from Biotherm»: a branded ring-tone for your phone and a teaser.

The corporate stands of the cosmetic brand were located in the immediate vicinity of the roll-ups, so visitors unknowingly paid attention and became acquainted with the displayed range of products with greater interest.