Rolf, one of the market leaders in the automobile industry in Russia, celebrated its 18th anniversary in 2009. All company dealerships held a series of festive events.

Project specifics:

To increase audience interest in this celebration, MobiMark provided SMS-support for these festive events. Messages contained information on the upcoming celebration and invited everyone to visit the festival, where guests could win gifts, participate in prize drawings, see presentations of new products, and other special offers.

Rolf's loyal-customer database was used for SMS-mailing.

For example, the new Hyundai i20 automobile that replaced the legendary Hyundai Getz was displayed in Rolf dealerships as part of the birthday celebration. Visitors could see up close and personal the new car for the first time: they could sit in the driver’s seat and check out the interior and exterior of the car. MobiMark sent corresponding SMS messages to those Rolf customers who had previously purchased Hyundai cars, in order to bring in the specific target audience which would be potentially interested in buying a new car.